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Trust takes on CBD promotional events

Changes have been made to how the city centre's promotional events like the annual Santa Parade are funded following the adoption of Gisborne District Council's 2021-2031 Long-Term Plan.

Previously the parade, along with other central business district promotions, was funded through the centre management and promotion targeted rate paid for by CBD businesses.

Gisborne District Council chief financial officer Pauline Foreman said that had changed.

“The council still collects the rates for funding events like the Santa Parade but instead of targeting only business property owners within the city, we're now collecting the rates more generally.”

The previous rate and arrangement (or similar) had been in place in for 20 years and some businesses had suggested it was poorly-targeted because the activity did not benefit all contributors to the rate, while also benefiting some businesses outside the targeted rate area who did not contribute.

Trust Tairawhiti will now be contracted to run CBD events.

“The trust is contracted by the council to deliver several activities that were previously funded through the city centre promotions targeted rate,” Trust Tairawhiti economic general manager Richard Searle said.

“This includes the Santa Parade and the Santa Grotto, which will continue as usual this year.

“Planning for these events will get under way in the coming months.”