Soup sales boost to GKR
GIZZY KAI Rescue is one of three food rescue organisations to benefit by up to $20,000 each from a collaboration with New Zealand soup brand Naked Locals.
Naked Locals is donating 20 cents from the sale of each pouch of three Local Heroes brands of soup to Gizzy Kai Rescue (GKR), Everybody Eats and Satisfy Food Rescue to support the charities' work in reducing food waste and offering nutritious meals to Kiwis.
GKR will receive money from the sale of Naked Locals' kumara and coconut soup; Kaiapoi-based Satisfy Food Rescue from its potato and caramelised onion soup; and Everybody Eats from farmer's market vege and quinoa soup.
GKR is a Gisborne-based not-for-profit organisation that rescues food otherwise destined for landfill or animal feed, reducing food waste and redirecting the healthy edible food to those in need throughout the community.
GKR manager Lauren Beattie says the money will make a huge difference.
“The Gizzy Kai Rescue team are passionate about the possibilities food rescue delivers for the community and the environment, and we're really thankful to have this extra support,” she said.
Ms Beattie says they are grateful to be chosen as one of the three charities nationwide to be part of the Local Heroes collaboration.
“It is a great opportunity to showcase Gizzy Kai Rescue in Tairawhiti and the benefits of food rescue in New Zealand. We hope Kiwis will get behind the cause.”
Ms Beattie said GKR was approached late last year with the idea.
“It's been great to see it come to life since then. We have really enjoyed the process of developing this collaboration and working with Naked Locals.”
Life Health Foods International Marketing Manager Mark Roper says the Naked Locals team are big fans of the meaningful work each of these charities do and are keen to support their missions in tackling food waste and provide for Kiwis in need.
“We've seen the good work being done by these groups in their communities so we're really excited to be able to support these local heroes via this new soup range,” he says.
“Like the rest of the Naked Locals range, our Local Heroes soups are made with wholesome, New Zealand-grown vegetables.”
Naked Locals is calling on shoppers to choose their soup or charity of choice.
The Local Heroes soups are available in supermarkets nationwide.
Find out more about the new range on the Naked Locals website or you can follow the charity collaboration journey on social media via the #NakedLocals and #LocalHeroes hashtags.