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What’s the Beef success

A highly successful day was held at Whangara Angus for the roadshow presentation from Beef + Lamb New Zealand, with over 100 people in attendance

Monday’s presentation was part of B+LNZ’s What’s the Beef roadshow and East Coast vets director Andrew Cribb said “many key lessons for the industry were learnt” on the day.

“The first of the three keynote speakers, Dr Amy Hoogenboom from Zoetis, discussed the importance of using Estimated Breeding Values as a part of the selection criteria of purchasing sire bulls. The second speaker was Jamie Gordon from MacFarlane Rural Business in Ashburton.

“Jamie emphasised the importance and the role of nutrition — especially early in life — and farm management in producing the best beef eating experience for the consumer.

“Finally, Jamie Hadley from the Alliance Group presented on the demand for premium quality meat in the domestic and international market and provided context in terms of extra money meat companies are prepared to pay (up to $1kg of carcase weight).

“Thanks to the sponsors, Beef + Lamb NZ, Bidr, Alliance Group, Angus Pure, PGG Wrightsons and Whangara Angus.”

What’s the Beef is a farmer-focused roadshow, run in 10 locations across New Zealand and tailored to the commercial beef farmer.

The short, multi-dimensional workshops are designed to educate producers about the added value and increased profitability that breeding quality beef can have on their businesses.

The Gisborne roadshow attracted the second highest attendance in the nation.

STRONG SHOWING: Gisborne saw a good turnout for Beef + Lamb NZ’s final What’s the Beef roadshow. Picture supplied