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Trust Tairāwhiti keeping sharp eye on tourism development

As New Zealand today celebrates the return of overseas tourists, the regional tourism organisation here is already planning for the future.

Over the past two months, Trust Tairāwhiti engaged with stakeholders and the wider community to develop its Destination Management Plan (DMP), which sets out a strategic pathway for tourism development to ensure Tairāwhiti is a thriving visitor destination for the benefit of its communities.

“We held online public sessions to present the key components of the DMP, with Q&As and the opportunity for people to share their ideas and aspirations using community engagement platform Social Pinpoint,” a spokeswoman said.

“Among the main themes to come through from the engagement was celebrating the region’s history, culture and knowledge of matauranga Māori.

“The isolation was a drawcard for East Cape destinations, however several submitters raised concerns about the state of roads in remote areas.

“The need for a collaborative approach for destination management between operators, iwi and regional partners was highlighted, and supporting training and capability.

“The protection of cultural assets and the environmental landscape was also a critical consideration.

“We’re now working through consolidating and reviewing the feedback. Next steps include discussions with our regional partners and industry groups who will play a part in the delivery, to agree on priorities and actions.”

The final DMP will be adopted in August.

From today, vaccinated travellers from visa-waiver countries such as the large tourist markets of the UK, US, Japan, Germany, Korea and Singapore, and those with valid visitor visas, are able to come to New Zealand.

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