The BMW Group met its electric sales target set at the beginning of the year, delivering more than 100,000 electrified vehicles to customers worldwide in 2017.
BMW Group celebrated the milestone by turning their famous “Four-Cylinder” headquarters building in Munich into a 99-metre battery.
BMWs electric models were in especially high demand in western Europe and the US in 2017, where they account for 7 percent of total BMW brand sales in both markets.
In Scandinavia, where the BMW i3 is the best-selling BMW model, one in four BMWs sold is electrified. In Germany, new registrations of fully-electric and plug-in hybrid BMW Group vehicles will reach more than 10,000 units this year.
Electrified drive trains also play an increasingly important role in the engine mix for individual models. In 2017, every 10th BMW 3 Series model delivered to customers worldwide was electrified.
“We deliver on our promises,” said Harald Krüger, chairman of the board of management of BMW AG.
“This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us.”
“Since the introduction of the BMW i3 in 2013, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible — and electro-mobility will continue to be my measure for our future success.”
Electro-mobility a core strategy for BMWElectro-mobility is a core corporate strategy for BMW, which aims to become the leading provider of ‘individual premium mobility and mobility services’. By 2025, BMW will offer 25 fully electric and plug-in hybrid models worldwide. The fifth generation of BMW’s electric drive train and battery technology will be available from 2021, utilising scalable, modular electrification kits that will allow all model series to be fitted with every type of drive train.
For its BMW i electric brand, the company has already secured the naming rights from BMW i1 to i9, as well as from BMW iX1 to iX9.
Next year will see the launch of the BMW i8 Roadster, followed in 2019 by a fully-electric Mini.
2020 will see the release of an electric version of the BMW X3 and in 2021 the brand’s new technology flagship — dubbed the BMW iNext — will launch, combining electro-mobility with autonomous driving and new interior connectivity options for the first time in a series-production model.