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‘Stunning, sunny success’

Official data later this week is expected to show the region's tourism industry is in the midst of a bumper season.

“The peak summer season has been a stunning, sunny success for our Tairawhiti region,” Trust Tairawhiti tourism general manager Adam Hughes said.

“Apart from a few wet days over the new year period, there has been a healthy number of visitors on holiday, enjoying the unique experiences found in Tairawhiti on a long, beautiful summer's day.

“Accommodation providers, restaurants and our hero attractions have reported being busy throughout the peak.

“Later this week, we are eagerly awaiting the first economic data set which should back up this anecdotal performance.

“The upcoming regional marketing activity will extend our traditional summer season well into the early Easter period.

“The activity will bring in additional visitor spend to support local businesses across the ‘Eat, Stay and Do' visitor industry sectors.”