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Black Friday spend-up in Gisborne

Gisborne shoppers have already spent more than $45 million on credit and debit cards in the lead up to Christmas, new data shows.

Paymark, which processes more than 70 percent of all electronic card transactions, reports that between November 13 and December 7, more than one million card transactions were made in Gisborne, amounting to sales of $45m across the region.

That is a rise of 8.9 percent on the equivalent time last year.

A total of $5.2m of those sales all came on Black Friday weekend sales, on November 29.

'The big Black Friday sales have been the key event so far, with spending up more than 10 percent across the country among non-fuel merchants on each of the Friday, Saturday and Sunday of the sales weekend, and even higher growth was recorded among core retail merchants selling non-food goods,' a Paymark spokesman said.

'Not surprisingly spending did steady a little in recent days. Spending on Saturday December 7 was up only 2 percent on Saturday last year for the non-fuel merchants, but down on Friday and Saturday among the non-food core retailers.'

Briscoe Group chief executive Rod Duke said the reaction to Black Friday in Gisborne resulted in records being broken at both Briscoes and Rebel Sport.

'Both brands had record sales for the promotion and the reaction from your part of the world was just unbelievably positive.'