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Gisborne tops NZ Post online shopping figures

Gisborne has experienced the nation’s largest rise in online shopping, a new report shows.

New Zealand Post’s latest report on e-commerce in New Zealand shows people in the Gisborne region spent $35 million online last year — a 23 percent jump on 2017, with people spending more than $100 each time.

The rise was the biggest in New Zealand.

The Full Download 2019 report was undertaken by NZ Post because courier delivery has now surpassed mail as the largest contributor to NZ Post revenue.

It revealed Gisborne people spent an average of $106 each time they shopped across 300,000 transactions (up 14 percent).

Nationally, the report shows 1.8 million New Zealanders chose to shop online last year spending a total of $4.2billion.

NZ Post chief marketing officer Bryan Dobson said the large growth in online shopping mainly came from Kiwis shopping more often, with online shoppers now hitting that “buy” button 22 times each per year.

“We’re also seeing an emergence of ‘super shoppers’, with nearly one in 10 Kiwi online shoppers spending over $9000 online.

“The report is good news for Kiwi businesses.

“Spending with New Zealand online stores grew at nearly double the rate of growth for international online stores. This is encouraging news for our local e-tailers.

“Although New Zealanders still enjoy shopping internationally with nearly one dollar in every three being spent with an offshore online retailer, New Zealanders also say that they prefer to buy from local retailers because they trust them and would like to support home-grown businesses.”

Another trend that emerged was the rise in popularity of buy now pay later payment methods, such as Afterpay, with 12 percent of shoppers using these payment methods in 2018. Most are aged under 45, and over half are women under 45.

The most prominent online shoppers in New Zealand are women aged between 30 and 45 who live in rural areas.

Despite the rise of e-commerce here traditional retailers still experienced a rise in fortunes.

Statistics NZ figures show retail spending in Gisborne rose by $25.3m to $690.6m last year — a rise of 3.8 percent.

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