Waikanae Beach Holiday Park headed to record breaking year
THE Waikanae Beach Top 10 Holiday Park has passed the $1 million mark for income so far this financial year and is on track for a record breaking year, says Gisborne Holdings Ltd general manager Matt Feisst.
He was giving the performance, audit and risk committee a summary of the first nine months of the financial year for the Waikanae Beach Top 10 Holiday Park, Gisborne Vehicle Testing and community housing.
GHL is managing the council’s commercial operations while the council consults with the community on their future. Mr Feisst said the council’s commercial operations were at the stage where some long-time commercial investment was needed.
The income for the beach camp, $1,014,555, was 8 percent ahead of last year and on track for another record-breaking performance, said Mr Feisst.
The holiday park had surpassed a 70 percent occupancy rate for for the most popular room types. On various weekends it was under pressure to provide more rooms than it had available.
The motel-style accommodation was 100 per cent full approximately 68 nights a year. There were opportunities to increase occupancy rates during the shoulder and winter seasons, and an all-season swimming pool would push up the occupancy rates during that period.
Tourism was a big talking point in the district and all signs were that it would continue to grow. The holiday park was in a great position to capitalise on that.
Testing stationLegislation and the opening of the warrant of fitness business into the open market had an adverse effect on both the revenue and the profitability of the testing station. Diversification would allow the business to generate new opportunities with an emphasis on growth.
Community housing revenue and expenditure had progressed on target. The activity was continuing to perform extremely well with opportunities for growth and expansion evident.
Graeme Thomson said if he owned the holiday park he would be taking a steady as you go approach to growing it.
The first thing that happened when the economy went down was that tourism got knocked over.
Mr Feisst said that was why they were looking to increase occupancy in the off season. The holiday park had gone out of the top 10 and was now 14th, they wanted to get back in the top 10. The reason it fell was that other parks were dragging more people in.
Chief executive Judy Campbell said that Tourism New Zealand was focusing on the shoulder season because the planes and hotels were full in the peak season. Ninety percent of tourists who came to Gisborne were New Zealanders and 40 percent of those were business visitors.