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Gisborne business diversifies to meet demand during pandemic

Easts Outdoor Work and Leisure branches into making PVC face shields.

Easts Outdoor Work and Leisure in Makaraka has adapted to the Covid-19 times by making PVC face shields.

As the country heads towards Alert Level 3 status next week, owners Dean Cook and his wife Teresa saw there was a demand for face shields so set up their Makaraka workshop to produce these.

"We've had a steady stream of orders — from Kaiaponi Farms and IMS, which is an industrial maintenance company, people doing home inspections, Walters Plumbing and Stenerson and Kain Opticians, as well as individuals wanting shields," said Mrs Cook.

"We were lucky to get a delivery of PVC yesterday from Auckland as we could show it was an essential item."

They got the idea after seeing a similar business in Nelson had started making face shields.

A family-owned business, Easts is a saddlery that also sells canvas, sheepskin and leather goods, camping equipment, workwear and giftware.

DIVERSIFYING TO MEET DEMAND: Easts Outdoor Work and Leisure owner is pictured here on the job. Picture by Liam Clayton

  1. Winston Moreton says:

    Great to see some nimble enough to adapt their businesses to turn the pandemic to advantage. Good to see TGH publicising this on the front page. Is it true TGH has also benefited from the government wage welfare supplements? If so this reader would be interested.

    Footnote from Ed: Yes, although more accurately it’s our staff who are benefiting from the wage subsidy.

  2. Marie Samson says:

    Woohoo go you good things. Great to see guys.

  3. Gaye Hawkins, Waihua, Wairoa says:

    Great innovation – that’s the key to keeping a good business venture going, awesome!
    We could not get face masks for love or money by the 3rd week of level 4 lockdown. I felt so vulnerable every time I had to leave my house for essential shopping.
    Good for you and I would love to purchase a mask from you!

  4. Mike Bugden says:

    Excellent idea but how can I buy one?