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New Meat Industry chief executive

The Meat Industry Association has appointed Sirma Karapeeva as the organisation's new chief executive. Ms Karapeeva, who is currently MIA's Trade and Economic Manager, has been with the trade association since 2015.

Prior to the MIA, she has held a variety of trade, policy and regulatory roles at the Ministry for Primary Industries, the Ministry of Business, Innovation, and Employment and the former Ministry of Economic Development.

She succeeds Tim Ritchie, who is retiring after 12 years in the role.

MIA chair John Loughlin said the organisation was pleased to be able to appoint someone of Sirma's calibre.

“She has built up important relationships across government and the industry and this will be vital as we collaborate with others to advance the interests of the red meat sector and New Zealand's wider primary sector.

“She has a strong understanding of the red meat sector's priorities and challenges, practical experience and understanding of the international trade environment, negotiations and agreements and expertise in policy development.”

Mr Ritchie has been thanked for his service to the meat processing and exporting industry. “He has made an outstanding contribution and we wish him well in his retirement.”

Sirma Karapeeva - New chief executive appointed at Meat Industry Association