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Rural broadcaster the special guest at East Coast Farming Expo

RURAL broadcaster Sarah Perriam will be the keynote speaker at the 2019 East Coast Farming Expo in Wairoa on March 6 and 7 and will speak at the Bayleys A&P Muster, an evening social event and one of the Expo highlights.

RadioLIVE’s Rural Exchange radio show co-host Sarah Perriam’s passion is in marketing premium produce and changing the perception of farmers to passionate food producers. Perriam started her primary industry journey on a sheep and beef farm. Her family’s farming history in the Cromwell basin goes back to 1857, to the original Perriams who migrated from England and were gold miners, hotel owners, orchardists and sheep farmers at the family farm at Lowburn.

In July 2017, Perriam was approached to co-host a new rural brand on RadioLIVE, Rural Exchange (REX), broadcast out of Auckland with Richard Loe and Hamish McKay.

She describes it as “truly my dream job — I feel that it’s the next step up to make a real difference in all the missions I want to see change in.”

“I am so excited about attending the Expo.” Ms Perriam says.

“I jumped at the opportunity as I have a special place in my heart for Wairoa and the East Coast, with so many wonderful days and nights spent with the most hospitable farming families in the region.”

“We now find the production of food placed under a microscope by consumers, but I believe New Zealand has a huge opportunity to use transparency to position ourselves as world leaders; but first we must first become comfortable over communicating.

Expo director Dave Martin says organisers are thrilled to be hosting Perriam at this year’s event.

“It’s great Sarah is coming to the East Coast Farming Expo to share her experience and wealth of knowledge. It’s always good to hear new voices that challenge the way we think and ask the hard questions,” Mr Martin says.

“We hope farmers listen to the messages and consider their own techniques and think about practices that will help them farm smarter, farm longer.”

Sarah Perriam