With lyrics about hitting and running hard to become a champion, Gin Wigmore's female power anthem, Girl Gang, could have been written with the intention of helping to promote a global sports tournament.
It wasn't — but the Kiwi pop star is happy with the way things have worked out. The song has been chosen as the promotional track for the ICC Women's Cricket World Cup 2022.
“When you send a song out to the world you never really know what will happen,” says Wigmore.
“You certainly have hopes for it. I guess I had thought it would make a great theme song for something. So when the ICC called I was like ‘heck yeah, that is so cool'.”
The track Girl Gang from Wigmore's fourth album, Ivory, was officially announced as the song of the CWC22 at an event at Mt Maunganui Beach. Wigmore conquered a long-standing terror of heights to skydive with the CWC22 trophy down to the beach
“It is legit my biggest fear,” she says. “But given what Girl Gang stands for, I figured I needed to follow through and take care of some bad gal business.”
A punchy, upbeat track — the soundrack of CWC22 — was also the name of an inspring project Wigmore created to coincide with the release of Ivory.
Girl Gang brought together five female artists from non-music disciplines to create a piece of artwork based on an assigned single from Ivory. The project spanned eight months, with five new singles dropped monthly. The songs were supported by the five creations from Gin's chosen artists, among them a highly-esteemed tattooist, cartoonist and skateboarder.
“You've got to think really laterally on how to release music, and it seemed like something that had a longer life than just an album,” she says.
As part of her Girl Gang series, Wigmore chatted with Prime Minister Jacinda Ardern to discuss topics such as how women have to work harder for success, their pregnancies, motherhood, memorable advice they have been given and how to inspire a younger generation.
Wigmore, a mother of two boys, says she is “not all that sporty”. Her memories of cricket are limited to games of beach cricket at the family holiday home in Hahei.
“I was kind of the kid who sat over to the side on the bench drawing and writing so this is going to be a really cool journey.”